Logo and brand identity of the new Milan based company Piano 23 - founded by Daniele and Mattia, specialized in digital marketing.
But why Plan 23? Well, it’s not a random number!
Symbolically, it is the plan to be reached with the lift for companies that want to improve their competitiveness through sustainability, marketing and digital transformation.
23 symbolizes many values: teamwork and much more.
The logo conveys the values and mission of the company, a climb to success.
The soft lines of the logo suggest a welcoming and friendly image, which can be a competitive advantage in consulting, where the ability to establish positive human relations with customers is a key factor for the success of the company.
The dark blue evokes stability, security and trust and is often associated with professionalism and competence; attributes needed for a company operating in high-level specialization sectors or with high-profile customers.
