Is it really possible to design modern and attention-grabbing wine labels?
We know that communication starts from the first sense: sight; strong, decisive, intense colors such as purple and red are able to describe at first glance the type of wine, guiding the imagination of the customer towards other main characteristics, such as taste, aroma and body.
And if wine production is part of an ancient tradition why not also mention famous texts on the label, with a play on words that contains the key word suitable to emphasize the personality of wine.
