The strong aroma of freshly brewed coffee inspired the restyling of Caffè delle Scienze, a historic venue in the center of Turin.
The new logo takes up the features of the previous one to create a link with the past by telling its story and at the same time giving a fresh and current touch to the design. The focus is on the armillary sphere, which is highlighted by a lighter accent color. The palette, with neutral tones, communicates historicity and firmness.
Even business cards, essential for establishing lasting contact with customers, have been revised and adapted to the new image. The bold duo of colors accompanies the secondary and simplified version of the logo which reflects its historical character.
