It's time to plan a strategy for offering your products directly from the app. If you want to have a better dialogue with your customers, now is not the time to be quiet!
More than 150 million users each month contact businesses directly from Instagram after seeing a Story or Post of interest to them. This is data released by the Facebook Group's Director of Product Marketing, which is working to make it increasingly easy for companies and potential customers to talk directly from the app.
Instagram Stories, with their immersive format, are one of the most direct and engaging ways to communicate. Now, thanks to the introduction of the Shopping feature (introduced in Italy on March 20, 2018), shopping is an even simpler experience, and doing it from Instagram makes it a smart and immediate task. New buttons and functions will also be introduced soon so that we can also make reservations, purchase tickets, and perform a certain action as a direct result of the engagement experience.
In your next communication strategy, we recommend that you also decline your planning into formats intended for Social. You could record excellent conversion rates thanks to Instagram, with a Eye-catching graphics of your products for your Posts and with engaging animation videos for your Stories, which contain a call to action and lead the user to take a certain action and have a direct dialogue between users and brand.
