MyFamily has launched its first collection of collars and leashes to the market, presenting them at Interzoo, the international pet industry's leading trade fair at the Nuremberg Exhibition Center from May 8-11, 2018.
At the world's largest pet trade show, manufacturers, wholesalers and service providers from more than 60 countries showcase innovative pet products and supplies for pets.
MyFamily previewed the latest innovations full of innovative details designed entirely by Design Gang.
The exclusive collection of collars and leashes combines refined Italian design with precious leathers and materials. But what sets them apart is the innovations introduced in the details: the leash ring with "always ready" technology and the dedicated tag holder that by keeping the tag in place does not hinder leash connection.
The new HushTag collection, silent (hush!) and polished dog tags, is derived from the blend of metal and rubber, and is available different colors, shapes and materials.
During this important event, MyFamily's tags, already popular in the pet industry, were implemented by the new collection of hand-enameled tags depicting the most typical zoo and aquarium animals. These tags can also be engraved by personalizing them on the spot and will have various applications, up to becoming magnificent magnets!
Design Gang also studied and took care of the visual impact of the exhibition booth, supporting the client in communicating the design of the new products.